Reminisces Of An Aspiring Internet Marketer
I've spent a lot of time and money on trying to promote
various programs on the internet. Over 18 months I spent close to $10,000 US Dollars on
e-books, internet marketing courses, training
materials, web hosting, domain forwarding,
autoresponders, AD trackers, advertising costs, traffic
exchanges, exit exchanges, search engines,
pay-per-click programs, ezines, subscription fees,
randomizers and doublers !! I also lost money when a few programs that I was
involved with went under, including a payment
processing company called EzPayWay which disappeared
owing me over $1400 in commissions. All the money that I did make online was ploughed back
into yet more programs and yet more opportunities. It
was a vicious circle and I ended up getting deeper and
deeper into debt. I was just fortunate that I had a
good JOB to fall back on. At the end of those 18 months I took a break from
everything to do with online businesses. I dropped my
internet marketing 'escapades' and focused on other
areas in my life that I had been neglecting, like my
health and my relationships with my wife and other
members of my family. After 6 months of mental and physical recuperation
getting myself back on track, I decided to give it one
last try ... I got in touch with several of my key contacts and
asked them what they were up to, what programs they
were promoting and what they were making money with on
the 'Net. However, when I resumed my internet activities I
changed a number of things in my approach : #1. Maintain FOCUS You know, there's always going to be a newer program, a
better compensation plan, a more professional website.
I was no longer going to run around promoting every
single opportunity that came my way. I was going to pick a handful of the best opportunities
available and only promote established companies that
were highly recommended and highly profitable. #2. Promote businesses in line with PERSONAL INTERESTS My interests include making money, internet marketing
and self-development. I decided that I was only going to promote products
that I have a good understanding of, that I'm quite
knowledgeable about, and which I have no qualms in
recommending to others. That is absolutely vital no matter what you're selling
online or offline If you're not passionate about the products you're
marketing how can you be an effective salesman and
convince others of the benefits of your products? #3. Take MASSIVE ACTION The 'Net is like a large powerful and never-ending
ocean. My previous efforts had been merely little
pebbles tossed into deep waters. They had no effect
what-so-ever in the great scheme of things. To get results on the 'Net your website needs a great
amount of exposure amongst the Millions of other
websites and programs. There are several ways of driving lots of TRAFFIC to
your websites such as: * Traffic Exchanges
* Getting listed in Search Engines
* Pay-Per-Click Advertising
* Banner Exchanges
* Emailing OPT-IN lists
* Marketing to Purchased Leads
* Advertising in Ezines You'll need to learn about all of these different ways
of generating traffic to your website. Personally, I
advertise my website using all of the methods above. Instead of trying to build up downlines in free
marketing programs, I decided to PAY for TRAFFIC to
promote my business opportunities. And this brings me nicely on to my next point... #4. Diligent TRACKING of advertising Previously I was literally throwing money down the
drain by NOT carefully tracking the different types of
advertising I was spending my money on. When I did get sign-ups to programs or sales in
affiliate programs I was none the wiser as to where
these sales came from and unable to clearly identify
which mode of advertising was attributable for the
sales. I was like a sniper firing away in all directions
without a scope to home in on my targets !! #5. Lastly, I added the HUMAN ELEMENT to my business A lot of business might be conducted on the internet,
but the internet is merely a tool. The buying and
selling of products, especially in network marketing,
involves the personal recommendation of services from
one party to the next. This personal element had been missing from my business
all along. I had been emailing thousands of FFA leads per day (Big
Dogs style), sending out emails to loads of Safelists,
sending emails to thousands of MLM Leads using
autoresponders, but NOT ONCE over the course of 18
months did I actually SPEAK to anyone. Sure, I made a few sales but they were far and few
between. I also came close to trouble a few times as a
result of a SPAM complaint (I'll save that story for
another time but I can tell you that it was the last
time I used FFA leads!). These days, I call up my prospects and try to establish
a rapport with them. I find out what they want out of
life, what their interests are and if I can help them.
I tell them about my experiences, what I've learnt
trying to market various products online, how I'm a
better internet marketer now than ever before by doing
what I'm telling you now. And you know what?? I enjoy waking up in the mornings, I make new friends
everyday, I call up interested prospects, I find out
what they want, I help them get what they want, and now
I get PAID more frequently! The TELEPHONE is as much a tool for Internet Marketers
than the 'Net itself. So there you have it... A simple internet marketing strategy that has served me
well on my return to Cyberspace. I hope that you find a few things here to help you
improve your internet marketing endeavours and
ultimately, take you that one step closer to achieving
online success. Copyright © 2005 =================================================
Written by Tony Bhachu, webmaster of 'The Dummies Guide
To Financial Freedom', dedicated to help you make money
online and attain financial freedom as quickly as possible
=> http://www.DummiesGuideToFinancialFreedom.com
=================================================
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